Step 1 - Research

Our approach begins with research to identify the opportunity and viability of the client’s idea before developing the application. It’s at this step that we help our clients to determine their business model and its potential success moving forward. We conduct a thorough research by understanding who your customer is, why they would use your solution and the competition against you.
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Our development process focuses on two approaches:cyclical and iterative. This dual approach implements what was learned during previous development and use. We enhance the evolving versions, make modifications and new functionalities at each iteration, and monitor the financial projections each step of the way to evaluate cost, ROI, customers on board, and other factors.

Step 2 - We Plan

The roadmap process is one of the most neglected components of many software projects. Without a roadmap, clients are more likely to overdevelop the solution and increase their application’s time to market. We're able to avoid those mistakes. Many clients think there's not enough funding, that planning is a waste of money, there's not enough value, or that they can take on planning themselves. These clients end up spending twice as much in overdevelopment. Our services complement the project leader’s initiatives by offering specific experience in software development for applications on the web.

Step 3 - We Validate

Validation is focused on the viability of your application in your target market. We find out how many of your target customers exist, what solution they are currently using, and what functionality is the most important to them. We also find out how your competitors are reaching customers with traditional and online marketing tactics.

Step 4 - We Develop

Before software development begins, we clearly define and document all aspects of the software, including the expectations of all parties. We refrain from over-documentation and use easy-to-understand visuals so all parties have the same understanding. No assumptions. We prioritize and omit by completing high-priority items first and begin generating revenue before investing in lower priority features. Then, we help our clients determine what elements of the application are essential to generating revenue and which can be deferred. We remain flexible to accommodate unexpected refinements and adjustments. Going live, we get input from users early in the process to deliver a solid application.

Step 5 - We Test

Our team has the business and technology expertise to understand how to bring your application to market efficiently and effectively. We focus on getting the best result with the least output of resources. We provide detailed timelines, prioritized action items. and the necessary documentation to keep your development on track.

Step 7 - Iterate

The best way to ensure a successful project is to keep the feedback cycle short and constantly iterate. We will work with your team to evaluate potential enhancements and prioritize the critical features that get pushed in bi-weekly deployments.